A CMO’s guide to e-commerce
success with PIM
How to create better purchasing experiences for your customers – much faster.
This guide explains how a Product Information Management (PIM) system helps marketing by simultaneously meeting the boss’s desire for faster time-to-market times and the customer’s requirement for perfect product presentations in e-commerce.
Learn how marketing can:
- • Shorten time-to-market times in e-commerce
- • Easily add several languages to the online store and other channels
- • Ensure uniform branding across all of the channels
- • Provide online store customers with perfect product data